Gatorade Energy Drink Packaging Design

The conceptual design for this beverage packaging was drawn from the exploration of what a brand extension of Gatorade could possibly look like. In this particular situation, the new beverage at hand was an carbonated energy drink.

The concept of this drink was designed to appeal to the everyday working person and serve as a mid-day 'pick me up'. It is made from natural ingredients and includes no additives. The design aims not to seem overwhelming and loud, but refreshing and smart. The name of the drink: Re-Vibe is a play on word 'revive'. Each flavor is associated with a feeling that consumer would refuel.